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CONCLUSIONS
Based on the analysis of the project subject, this page concludes the findings that were made. Essentially, this is the hypothetical marketing plan for Sephora to enter Finland in a concise form.
Please find accurate justifications in the blog posts discussing each topic.
I. SEGMENTING, TARGETING, POSTIONING
Focus on targeting the main target consumer group in the beginning. Later on extension to the other target consumer groups can be added into the marketing plan.
Segmenting:
Targeting:
Positioning:
Value to the customer....
IV. MARKETING MIX
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