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IN-DEPTH PLAN

INTRODUCTION

I. SITUATION ANALYSIS

Market Analysis:

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   + Brands sold by Sephora

   + Brands sold by substitutes

 

Internationalization:

 

Company analysis:

 

 

 

 

 

Strategic market analysis:

IV. END PRODUCT

III. OPERATIONAL ANALYSIS

II. STRATEGIC ANALYSIS

Marketing plan

Operational issues:

  • Key performance indicators (KPI)

  • Marketing Mix

    • Product

    • Price

  • Forecasting

    • Future sales

    • Competitiveness

INTRODUCTION

INTRODUCTION

II. STRATEGIC ANALYSIS

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